Senior SEO Analyst, Co-founder of Blue Orchid Digital
Combining her expertise in data-driven analysis, technical SEO, and her profound comprehension of Google’s guidelines on site quality, Cass excels in transforming qualitative concepts such as “trust” and “authority” into practical metrics that websites can utilize to enhance their organic traffic. After completing her degree in microbiology and gaining extensive experience in the pharmaceutical industry, Cass redirected her meticulous attention to detail and problem-solving skills towards the field of SEO.
Presently, she specializes in providing consultation services to websites within the health and medical sector. Cass possesses significant proficiency in scoping, developing, and implementing customized high-level consulting projects for clients. Additionally, she collaborates with key stakeholders to provide guidance and refine SEO implementation and strategy based on her well-founded audit recommendations.
Before co-founding Blue Orchid Digital, Cass held a managerial position at Marie Haynes Consulting, playing a vital role in the agency’s growth since its inception. In addition to mentoring and overseeing a team of junior SEO analysts and account managers, Cass independently conducted audits and provided consultancy services to her own clients. She was actively involved in various aspects of the agency’s operations, including growth strategies, forecasting, and policy development. Cass also played a key role in developing and maintaining the highly successful SEO training program for new hires at Marie Haynes Consulting.
Cass speaks publicly at conferences and podcasts on how to help websites recover from Google’s Core Quality Algorithm Updates, and also on the topics of backlink quality and disavowing. In her time at MHC, Cass also oversaw and was responsible for the content curation of the company’s weekly SEO newsletter, and managed the team responsible for the writing, sponsorship outreach and relations, and publication.
Email me: cass@blueorchiddigital.com
Frank
Personal Assistant
Frank is a five year old Bernese Mountain Dog who loves spending time outside, especially in the snow. He also loves stealing people’s shoes when they visit, and hiding them. Frank dislikes loud noises and instead, prefers a more chill vibe in the office. He is an unhelpful personal assistant, but he tries really hard.
Cassie Downton | Senior SEO Consultant 